About Ron’s Equipment Co.

Our History

Family Owned for 40 years

Ron’s Equipment Company is a 40+ year local family-owned company that currently runs out of two Colorado locations and services the northern front range of Colorado, Northeastern Colorado and Wyoming. REC is founded on strong core values of customer satisfaction and community which we look to carry on for generations.

We have been selling JCB’s full product line for over a decade and are the longest running JCB dealer in Colorado and Wyoming. We also sell Massey Ferguson / Hesston hay equipment and have had a 20+ year relationship with them. We consistently stand as one of the top dealers in the West for both our major brands year after year.

In April of 2022 the Radach family purchased Ron’s Equipment from Ron Lonneman after working for almost decade in sales and management with him. We are now recognized as REC Corp but keep Ron’s legacy going by keeping the original name of the company. REC Corp runs on a highly motivated dealership model and strive to work as hard as our customers do to maximize uptime and relationships with our customers.

We have a great team in place to bring REC into this next chapter which includes the largest and most aggressive JCB/Massey Ferguson focused sales team we have ever had plus the largest and most experienced team of JCB/Massey Ferguson technicians in the area.

Our Mission

To be Colorado and Wyoming’s leading and most ambitious dealer for our customers, community and manufacturers.

Core Values

Integrity – We are trustworthy and honest in our daily actions.
Accountability – We accept the responsibility of providing the best customer service.
Ability – We are prepared to serve our customers and our community.
Conscientious – We do what is right for our customers and the company.
Professionalism – We treat our customers and our team with respect.
Proficiency – We are skilled in our individual roles, and as a team.
Dedication – We work as hard as our customers do.